Burma Shave Roadside Signs
Burma-Shave was an American brand of brushless shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small sequential highway roadside signs. Burma-Shave was introduced in 1925 by the Burma-Vita company owned by Clinton Odell. The company’s original product was a liniment made of ingredients described as having come “from the Malay Peninsula and Burma”. Demand was sparse, and the company sought to expand sales by introducing a product with wider appeal.
• Address: 339 US Route 52, Sublette, IL